Commercial strategy
Developing revenue opportunities, positioning sports properties and aligning commercial plans with organisational ambition.
SPORT. PEOPLE. POSSIBILITIES.
Great sport.
Stronger
partnerships.
Pedro Sequeira Ribeiro
Commercial leadership & sports marketing
I connect brands, people and sporting ambition — building partnerships that create value on and beyond the field of play.
Explore my experience
A career shaped by sport.PARIS / 2024An international perspective.
A personal commitment.
A personal commitment.
EXPERIENCE ACROSS SPORT
OlympicGolfParalympicEquestrianRugby
01 /THE PERSON BEHIND THE WORK
A commercial mind.
A sporting heart.
For over two decades, sport has been the meeting point of my work: strategy, relationships and the ambition to make things happen.
I'm Pedro Sequeira Ribeiro, a sports commercial and marketing executive. My career spans the Portuguese Olympic Committee, professional golf, Paralympic sport, equestrian sport and rugby.
I bring a hands-on perspective to commercial growth — from shaping a sponsorship proposition and negotiating an agreement to activating a partnership and delivering an event.
WORKING LANGUAGES
View LinkedIn profile ↗Portuguese · English · French
02 /WHERE I ADD VALUE
From ambition
to agreement.
Commercial thinking, a clear proposition and relationships built to last. These are the foundations of my work.
Sponsorship & partnerships
Building the proposition, identifying the right partners and negotiating agreements around shared objectives.
Brand & activation
Translating rights into campaigns, content and experiences that connect brands with sporting audiences.
Events & stakeholder relations
Bringing federations, sponsors, athletes and institutions together through events, hospitality and international collaboration.
03 /SELECTED EXPERIENCE
Different sports.
One commercial instinct.
A career working with sports organisations and brands. Select a chapter to explore the work.
04 /ALWAYS LEARNING
Experience, with
perspective.
2023
IMD · LausanneInnovation in Action · IOC & UEFA programme
2019
Nova SBEAdvanced Negotiation Programme
1997–99
MEMOSSports Organisation Management · IOC & European university network
05 /THE NEXT CONVERSATION
Good partnerships
start with people.
Let's talk about commercial leadership, sponsorship or the next opportunity to create value through sport.
LinkedIn ↗